Insights

Plain-language guides on artificial intelligence, generative AI, AI governance and the EU AI Act, written by someone who works with them every day.

• 30 October 2026 · 3 min read

  What Is Artificial Intelligence? A Plain-Language Explanation

  What artificial intelligence is, how it works and where you already use it every day. A clear, jargon-free guide with examples, limits and FAQs.

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• 30 October 2026 · 3 min read

  AI, Machine Learning and Deep Learning: The Differences Explained

  Artificial intelligence, machine learning and deep learning are not synonyms. Here is how they differ, with concrete examples and a guide to when you need which.

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• 30 October 2026 · 3 min read

  Machine Learning vs Generative AI: What Is the Difference?

  Predictive machine learning classifies and forecasts, generative AI creates new content. Differences, examples, risks and when to use which.

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• 30 October 2026 · 3 min read

  The EU AI Act: What It Is and What Companies Need to Do

  What the EU AI Act is, who it applies to, the key dates after the Digital Omnibus, the penalties and five practical steps to get your company ready.

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• 30 October 2026 · 4 min read

  AI Act Risk Levels: Banned, High-Risk, Transparency, Minimal

  The AI Act sorts AI into four risk levels. Here is what falls into each, with concrete examples, and how to tell which level your system belongs to.

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• 30 October 2026 · 3 min read

  AI Literacy: What Article 4 of the AI Act Requires

  Article 4 of the AI Act asks organisations to build their staff's AI skills. What it says, what the Omnibus changed and how to set up a programme.

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